Witeck Communications has long taken an innovative approach to cause-related marketing, sometimes known as strategic philanthropy. It is our way to build or enhance longer-term, socially responsible programs that focus a corporation’s cash contributions, volunteers, products or skills on causes that are linked to their strategic market aims.

Corporate giving managers and niche marketing managers often find themselves besieged by requests from non-profits representing many customer segments. It is our job to expertly assist companies in streamlining this special marketing function so that the managers can remain focused on their core business objectives.

Learning the value, marketing opportunity and strengths of each philanthropic organization as well as their role in the community is not always an easy task. Changes in the market and political landscape must also be weighed and counterbalanced by changing corporate priorities. For this need, we provide clients with objective, third party counsel.

We have established a solid track record working with companies and national non-profits. Through experience, we have designed and adapted an approach that provides any niche marketing, community relations or corporate giving department with the tools needed to enhance brands in key markets and to add to the bottom line.

We develop comprehensive marketing and management plans that typically include the following:

• Corporate giving and community outreach strategies and analysis
  
• In-kind giving for the niche market and/or community segments
• Sponsorship request, fulfillment and compliance processing
• In-kind and/or cash contribution tracking management
• Bottom-line analysis to gauge the benefits of philanthropy strategies

What all of this means is that Witeck Communications provides the proper counsel and current market data that allows companies to keep doing what they do best – offering high quality products and services. Companies can look to us to serve as a confident guide through what may be unfamiliar territory and provide an accurate map to obtain their objectives.