For all decision-makers in the corporate and policy arenas, public opinion counts. Market research and public policy surveys are an indispensable tool in planning business strategies, cause-related campaigns and public education initiatives. There is no question that opinion research often is the right hand of any effective communications strategy. Witeck Communications enjoys a unique partnership with two leaders in market research, Harris Interactive and MarketResearch.com.

Witeck Communications and Harris Interactive are strategic partners in area of LGBT market research. Harris Interactive, most famous for the Harris Poll, relies on Internet-based and traditional methodologies to provide its clients and ours with critical information about the views, experiences, behaviors and attitudes of people worldwide. Harris Interactive has more than 40 years experience in providing its clients with market research and polling services – the same tools that we make available to all clients in pursuing their objectives. Harris Interactive offers access to one of the largest, comprehensive and conclusive data available on the LGBT market via proprietary LGBT Specialty Panel.

Witeck Communications also works closely with Packaged Facts, a division of MarketResearch.com, which publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. “The U.S. Gay and Lesbian Market”™ is now in its fully updated sixth edition, and is considered the most comprehensive authority on accessible, non-proprietary market research compiled by MarketResearch.com and Witeck Communications.