Witeck Communications and Harris Interactive get into the minds, attitudes, preferences and demographics of the gay, lesbian, bisexual and transgender (GLBT)* community through authentic and original market research.

Witeck Communications, in partnership with Harris Interactive, a world-wide Internet-based market research and consulting firm, famous for The Harris Poll, offer access to the most untapped, comprehensive and conclusive data available on the GLBT market.

Using a unique GLBT panel with thousands of double opt-in participants and growing, Witeck Communications and Harris Interactive make it possible to quickly, accurately and cost effectively ask the GLBT individuals and households their opinions about public issues, consumer behaviors or their acceptance of leading brands in the market. Our approach enables us to tap opinions and gather data from gays, lesbians and bisexuals in a safe, confidential manner that respects their privacy and speaks sensitively to their needs, concerns and preferences.

For the first time, companies, organizations, and academic researchers can rely, not on hunches or anecdotes, but on sound data to develop effective strategies for reaching gay, lesbian and bisexual audiences. Take a glimpse at some of the highlights we have captured in the past few years about this long overlooked and difficult-to-research segment of the population.

*The GLBT Panel also includes transgender respondents. However, they are not classified exclusively by sexual orientation but by gender identity. At the current time, the number of panel respondents that self-identify as transgender is not large enough to accurately project data from this group.

Download a PDF about our partnership with Harris Interactive.

Download a PDF featuring market research highlights of the GLBT market.