Gay and Lesbian Marketing

Our professional services for the lesbian, gay, bisexual and transgender (LGBT) market include:

  • Strategy & Business Plan Development (LGBT Market Assessment™)

  • LGBT Opinion & Market Research (in partnership with Harris Interactive.)

  • LGBT Media Relations

  • Organizational/Event Sponsorships

  • Strategy & Business Plan Development (LGBT Market Assessment™)

  • Executive Briefings on the Gay Market (demographics, trends, opportunities)

  • Management Education & Consensus Building

  • Strategic Business Partnerships & Alliances

  • Advertising & Direct Marketing Counsel

The visibility of gay and lesbian consumers along with accurate research on their spending patterns has grown dramatically in the past decade. Growing competition among companies for this market has also transformed a media trend into solid marketing and partnering opportunities.

We see avoidable issues of consumer backlash, communications failures and public relations gaffes by companies who find they are grappling with these market questions. Straightforward objectives can and do demand sensitive, experienced approaches. Even the best-intentioned outreach can become misunderstood or difficult to address for all levels of management.

By combining our marketing communications skills with our public relations expertise, we offer a unique and comprehensive approach to gay and lesbian marketing efforts. Without such a two-pronged approach, companies risk not leveraging their investment, or worse, not planning for all contingencies.

Working together with our strategic research partner, Harris Interactive, Witeck Communications also conducts path-breaking market research about the LGBT consumer. Tapping into Harris Interactive’s LGBT subpanel, the largest available anywhere, allows companies and organizations to analyze the behaviors, characteristics and attitudes of this highly sought after market segment.

Helping You Navigate the LGBT Landscape

How to Tap the $743 Billion LGBT Market

Communicating Effectively about LGBT Issues

Your Business and LGBT Public Policy

Learn more about our partnership with Harris Interactive

Download a PDF featuring market research highlights of the LGBT market

Business Inside Out Cover
Business, Inside Out
By Bob Witeck and Wes Combs