Case Study – Land Rover North America

Jaguar and Land Rover: National Sponsors for GLAAD

Jaguar Land Rover GLAAD

Photo Credit: Prime Access

Witeck-Combs Communications works with Jaguar and Land Rover, both Ford Motor Company brands, to integrate a diversity marketing strategy into their existing marketing plans. As part of this strategy, both Jaguar and Land Rover are national sponsors for GLAAD (the Gay and Lesbian Alliance Against Defamation). As part of this sponsorship, Witeck-Combs established a purchase promotion initiative – bringing GLAAD up to $1,000 for the purchase or lease of many Jaguar and Land Rover models. In addition, GLAAD’s Summer Parties and Media Awards showcased both Jaguar and Land Rover vehicles, highlighting each brand’s generous support for the GLBT community and the popular purchase promotion.