Jaguar Launch of Integrated Marketing and Advertising Campaign

Photo Credit: Prime Access

Witeck-Combs Communications worked with Ford Motor Company and Jaguar North America to launch an integrated marketing and advertising campaign to specifically reach gay, lesbian, bisexual and transgender (GLBT) consumers. The Jaguar campaign is part of a comprehensive strategy developed by Ford Motor Company’s Global Marketing organization. The campaign will target GLBT consumers in the New York and Los Angeles metropolitan areas.